# #efc39a

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efc39a`
- RGB: rgb(239, 195, 154)
- HSL: hsl(29, 73%, 77%)
- OKLCH: oklch(0.846 0.074 64.5)
- Relative luminance: 0.5971
- Nearest named color: Baba Ganoush (#eebb88, Δ 2.469) — https://brandsweets.com/colors/baba-ganoush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/efc39a

## Tints & shades

- Tints (toward white): #f1c8a2, #f2cdab, #f3d3b4, #f5d8bd, #f7e0ca, #f8e5d3, #f9eadc, #fbefe5, #fcf5ed, #fefaf6
- Shades (toward black): #eab17b, #e59c57, #e08938, #d47721, #b5661c, #925217, #734112, #542f0d, #311b08, #120a03

## Harmonies

- Complementary: #9ac6ef
- Analogous: #ef9a9b, #efee9a
- Triadic: #9aefc3, #c39aef
- Split-complementary: #9aefee, #9a9bef
- Tetradic: #9bef9a, #9ac6ef, #ee9aef

## Colors that go with #efc39a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efc39a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: split] — Lilac is a split-complement of #efc39a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/lilac
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #efc39a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #efc39a: 5 real palettes, including Coastal and Estate, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #efc39a: 6 real palettes, including Webflow's brand system and NBA's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #efc39a in 9 real palettes, including Cartier's brand system and Casper Sleep's brand system, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #efc39a in 5 real palettes, including Oatmeal and Undergrowth, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #efc39a: 11 real palettes, including Fitbit's brand system and Victoria's Secret's brand system, as the supporting colour. Seen in: Fitbit (https://brandsweets.com/colors/brands/fitbit-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ac611b (4.69:1); AA: background → #545454 (4.67:1); AAA: text → #844b15 (7:1); AAA: background → #383838 (7.23:1)
- On black (#000000): 12.94:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Mint Chip** (pastel, light, clean) — #98d8c8, #c8e6c9, #f7c8a0, #fbfffd, #1f3a33 — Mint and celadon with a peach accent — fresh without being clinical; the deep green text keeps it grounded. — tool: https://brandsweets.com/palettes/new/98d8c8-c8e6c9-f7c8a0-fbfffd-1f3a33 — collection: https://brandsweets.com/palettes/pastel
- **Kiln** (earthy, dark, warm) — #d17f4a, #9c8b7a, #e7c9a1, #2a221d, #f3ebe1 — Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void. — tool: https://brandsweets.com/palettes/new/d17f4a-9c8b7a-e7c9a1-2a221d-f3ebe1 — collection: https://brandsweets.com/palettes/earthy

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efc39a-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efc39a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.