# #efb701

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efb701`
- RGB: rgb(239, 183, 1)
- HSL: hsl(46, 99%, 47%)
- OKLCH: oklch(0.808 0.165 86.3)
- Relative luminance: 0.5222
- Nearest named color: Baklava (#efb435, Δ 1.981) — https://brandsweets.com/colors/baklava
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/efb701

## Tints & shades

- Tints (toward white): #fec50b, #fecb25, #fed13e, #fed758, #fedf76, #fee58f, #ffeba9, #fff1c2, #fff7db, #fffdf5
- Shades (toward black): #daa801, #c19401, #ad8401, #987501, #846501, #6b5201, #564200, #423300, #291f00, #141000

## Harmonies

- Complementary: #0139ef
- Analogous: #ef4001, #afef01
- Triadic: #01efb7, #b701ef
- Split-complementary: #01afef, #4001ef
- Tetradic: #01ef40, #0139ef, #ef01af

## Colors that go with #efb701

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #efb701: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Disney (https://brandsweets.com/colors/brands/disney-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #efb701 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #efb701: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #efb701, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #efb701 in 7 real palettes, including McDonald's's brand system and Tabloid, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #efb701 in 4 real palettes, including Farmers Market and Undergrowth, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Miro (https://brandsweets.com/colors/brands/miro-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #efb701: 11 real palettes, including Wikipedia's brand system and Warner Bros.'s brand system, as the supporting colour. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #efb701: 7 real palettes, including Google's brand system and Heatwave, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), PostHog (https://brandsweets.com/colors/brands/posthog-com), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #937101 (4.56:1); AA: background → #4d4d4d (4.61:1); AAA: text → #6b5201 (7.41:1); AAA: background → #303030 (7.19:1)
- On black (#000000): 11.44:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Neutrogena** — accent #edb600 (Δ 0.421) — https://brandsweets.com/colors/brands/neutrogena-com
- **Binance** — secondary #f0b90b (Δ 0.522) — https://brandsweets.com/colors/brands/binance-com
- **Wikipedia** — accent #f0bc00 (Δ 1.265) — https://brandsweets.com/colors/brands/wikipedia-org

## Curated palettes containing it

- **Maple** (autumn, warm, vivid) — #c1272d, #e8730c, #f2b705, #fff8ee, #2a1a0a — The three colours a maple goes through in October, on a warm white — loud, seasonal, and readable because the type is near-black. — tool: https://brandsweets.com/palettes/new/c1272d-e8730c-f2b705-fff8ee-2a1a0a — collection: https://brandsweets.com/palettes/autumn

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efb701-c4bf9c-62adcb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efb701" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.