# #efb4fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#efb4fd`
- RGB: rgb(239, 180, 253)
- HSL: hsl(288, 95%, 85%)
- OKLCH: oklch(0.848 0.117 319.8)
- Relative luminance: 0.5809
- Nearest named color: Strawberry Buttercream (#f8b3ff, Δ 1.431) — https://brandsweets.com/colors/strawberry-buttercream
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/efb4fd

## Tints & shades

- Tints (toward white): #f0b9fd, #f2c3fd, #f3c8fe, #f4cdfe, #f6d7fe, #f7dcfe, #f8e1fe, #fae6fe, #fcf0ff, #fdf5ff
- Shades (toward black): #e68dfc, #dd65fb, #d43dfa, #cb15f9, #b406e0, #9005b3, #70048b, #500363, #30023c, #100114

## Harmonies

- Complementary: #c3fdb4
- Analogous: #cab4fd, #fdb4e7
- Triadic: #fdefb4, #b4fdef
- Split-complementary: #e7fdb4, #b4fdca
- Tetradic: #fdcab4, #c3fdb4, #b4e7fd

## Colors that go with #efb4fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #efb4fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: analogous] — Lilac is #efb4fd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/lilac
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Railway's brand system and Lavender Milk put Midnight Blue beside #efb4fd, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #efb4fd in 7 real palettes, including Macaron and Blossom, as the text colour against it. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #efb4fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #efb4fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #efb4fd: 3 real palettes, including Calendly's brand system and Mistral AI's brand system, as the lead colour. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Max (https://brandsweets.com/colors/brands/max-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #efb4fd: 3 real palettes, including Victoria's Secret's brand system and Fitbit's brand system, as the accent. Seen in: Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c006ef (4.65:1); AA: background → #545454 (4.55:1); AAA: text → #9405b8 (7.06:1); AAA: background → #383838 (7.04:1)
- On black (#000000): 12.62:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/efb4fd-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#efb4fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.