# #ef9e8a

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef9e8a`
- RGB: rgb(239, 158, 138)
- HSL: hsl(12, 76%, 74%)
- OKLCH: oklch(0.775 0.102 34.5)
- Relative luminance: 0.4464
- Nearest named color: Candy (#ff9b87, Δ 2.624) — https://brandsweets.com/colors/candy
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ef9e8a

## Tints & shades

- Tints (toward white): #f0a693, #f2b1a1, #f3b8aa, #f5c4b7, #f6cbc0, #f8d2c9, #f9ded7, #fbe5e0, #fdf0ed, #fef8f6
- Shades (toward black): #eb846b, #e76a4b, #e2502c, #ce401c, #af3618, #902c14, #70230f, #51190b, #310f07, #120602

## Harmonies

- Complementary: #8adbef
- Analogous: #ef8aa9, #efd18a
- Triadic: #8aef9e, #9e8aef
- Split-complementary: #8aefd1, #8aa9ef
- Tetradic: #a9ef8a, #8adbef, #d18aef

## Colors that go with #ef9e8a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef9e8a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ef9e8a: 6 real palettes, including Clean Beauty and Paper & Pine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Forest Floor put Champagne beside #ef9e8a, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ef9e8a: 5 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #ef9e8a in 6 real palettes, including Casper Sleep's brand system and Retro Pop, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ef9e8a in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef9e8a: 9 real palettes, including Target : Expect More. Pay Less.'s brand system and Amazon's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #ef9e8a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Meadow (https://brandsweets.com/palettes/light#meadow), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.12:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d3411d (4.62:1); AA: background → #454545 (4.53:1); AAA: text → #9d3115 (7.28:1); AAA: background → #262626 (7.15:1)
- On black (#000000): 9.93:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef9e8a-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef9e8a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.