# #ef95aa

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef95aa`
- RGB: rgb(239, 149, 170)
- HSL: hsl(346, 74%, 76%)
- OKLCH: oklch(0.767 0.111 4.9)
- Relative luminance: 0.4275
- Nearest named color: Brandywine Spritz (#e69dad, Δ 2.198) — https://brandsweets.com/colors/brandywine-spritz
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ef95aa

## Tints & shades

- Tints (toward white): #f09db1, #f2a6b8, #f4b4c3, #f5bcca, #f6c5d1, #f8ced8, #f9d7df, #fbe4ea, #fcedf1, #fef6f8
- Shades (toward black): #ea7591, #e65678, #e1335b, #d11f49, #b11b3e, #921633, #731128, #500c1c, #310711, #120306

## Harmonies

- Complementary: #95efda
- Analogous: #ef95d7, #efad95
- Triadic: #aaef95, #95aaef
- Split-complementary: #95efad, #95d7ef
- Tetradic: #d7ef95, #95efda, #ad95ef

## Colors that go with #ef95aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef95aa: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ef95aa in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Eggplant** #614051 [pool] — Eggplant shows up next to #ef95aa in 4 real palettes, including Blush and Bramble, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bramble (https://brandsweets.com/palettes/muted#bramble), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Casper Sleep's brand system and Railway's brand system put Midnight Blue beside #ef95aa, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Railway (https://brandsweets.com/colors/brands/railway-app), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ef95aa: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Sorbet (https://brandsweets.com/palettes/light#sorbet), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #ef95aa: 4 real palettes, including Polaroid and Garden Wedding, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Dusty Blue and Greige put Slate Gray beside #ef95aa, as the lead colour. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Greige (https://brandsweets.com/palettes/neutral#greige), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #ef95aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #df2a54 (4.57:1); AA: background → #424242 (4.57:1); AAA: text → #ad1a3c (7.02:1); AAA: background → #242424 (7.06:1)
- On black (#000000): 9.55:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef95aa-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef95aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.