# #ef95a1

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef95a1`
- RGB: rgb(239, 149, 161)
- HSL: hsl(352, 74%, 76%)
- OKLCH: oklch(0.765 0.109 11.3)
- Relative luminance: 0.4242
- Nearest named color: Brandywine Spritz (#e69dad, Δ 2.37) — https://brandsweets.com/colors/brandywine-spritz
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ef95a1

## Tints & shades

- Tints (toward white): #f09da8, #f2a6b0, #f4b4bc, #f5bcc4, #f6c5cc, #f8ced4, #f9d7dc, #fbe4e7, #fcedef, #fef6f7
- Shades (toward black): #ea7585, #e6566a, #e1334a, #d11f37, #b11b2f, #921626, #73111e, #500c15, #31070d, #120305

## Harmonies

- Complementary: #95efe3
- Analogous: #ef95ce, #efb695
- Triadic: #a1ef95, #95a1ef
- Split-complementary: #95efb6, #95ceef
- Tetradic: #ceef95, #95efe3, #b695ef

## Colors that go with #ef95a1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef95a1: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Bramble and Forest Floor put Champagne beside #ef95a1, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ef95a1: 5 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #ef95a1 in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Eggplant** #614051 [pool] — Eggplant shows up next to #ef95a1 in 4 real palettes, including Blush and Bramble, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bramble (https://brandsweets.com/palettes/muted#bramble), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/eggplant
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Casper Sleep's brand system and Tide Pool put Midnight Blue beside #ef95a1, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ef95a1: 4 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Medium Turquoise** #48d1cc [harmony: complementary] — Medium Turquoise sits directly opposite #ef95a1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumturquoise

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.21:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e02e46 (4.52:1); AA: background → #424242 (4.54:1); AAA: text → #ad1a2d (7.09:1); AAA: background → #242424 (7.01:1)
- On black (#000000): 9.48:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef95a1-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef95a1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.