# #ef808d

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef808d`
- RGB: rgb(239, 128, 141)
- HSL: hsl(353, 78%, 72%)
- OKLCH: oklch(0.726 0.136 13.6)
- Relative luminance: 0.3571
- Nearest named color: lightcoral (#f08080, Δ 1.779) — https://brandsweets.com/colors/lightcoral
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ef808d

## Tints & shades

- Tints (toward white): #f18e99, #f297a1, #f4a4ae, #f5adb6, #f7bbc2, #f8c9ce, #f9d2d6, #fbdfe2, #fce8eb, #fef6f7
- Shades (toward black): #eb6070, #e74054, #e4253b, #cc192e, #ac1527, #8d1120, #6d0d19, #520a12, #32060b, #120204

## Harmonies

- Complementary: #80efe2
- Analogous: #ef80c5, #efab80
- Triadic: #8def80, #808def
- Split-complementary: #80efab, #80c5ef
- Tetradic: #c5ef80, #80efe2, #ab80ef

## Colors that go with #ef808d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef808d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ef808d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #ef808d in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef808d: 6 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Casper Sleep's brand system put Midnight Blue beside #ef808d, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Meadow and Lido put Mustard Yellow beside #ef808d, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #ef808d in 4 real palettes, including Substack's brand system and Reddit's brand system, as the lead colour. Seen in: Substack (https://brandsweets.com/colors/brands/substack-com), Reddit (https://brandsweets.com/colors/brands/reddit-com), Replit (https://brandsweets.com/colors/brands/replit), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ef808d in 6 real palettes, including Roblox's brand system and OktaOkta on YoutubeOkta on XOkta on LinkedIn's brand system, as the lead colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com), Grafana Labs (https://brandsweets.com/colors/brands/grafana-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e4253b (4.54:1); AA: background → #383838 (4.55:1); AAA: text → #ac1527 (7.26:1); AAA: background → #141414 (7.14:1)
- On black (#000000): 8.14:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Target : Expect More. Pay Less.** — secondary #ee8494 (Δ 1.066) — https://brandsweets.com/colors/brands/target-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef808d-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef808d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.