# #ef7bdf

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef7bdf`
- RGB: rgb(239, 123, 223)
- HSL: hsl(308, 78%, 71%)
- OKLCH: oklch(0.747 0.185 332.7)
- Relative luminance: 0.3784
- Nearest named color: violet (#ee82ee, Δ 2.32) — https://brandsweets.com/colors/violet
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ef7bdf

## Tints & shades

- Tints (toward white): #f089e3, #f292e5, #f3a0e8, #f5adeb, #f7bbef, #f8c4f1, #f9d2f4, #fbdff7, #fce8fa, #fef6fd
- Shades (toward black): #eb5cd8, #e740d1, #e421ca, #c819b0, #ac1598, #8d117c, #6d0d60, #4d0a44, #32062c, #120210

## Harmonies

- Complementary: #7bef8b
- Analogous: #c47bef, #ef7ba6
- Triadic: #dfef7b, #7bdfef
- Split-complementary: #a6ef7b, #7befc4
- Tetradic: #efc47b, #7bef8b, #7ba6ef

## Colors that go with #ef7bdf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #ef7bdf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Taupe** #483c32 [pool] — Taupe is paired with #ef7bdf in 4 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef7bdf: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #ef7bdf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #ef7bdf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ef7bdf in two real palettes: Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #ef7bdf in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Midnight Blue** #191970 [pool] — Two real palettes: Lavender Haze and Railway's brand system put Midnight Blue beside #ef7bdf, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d11ab8 (4.61:1); AA: background → #3b3b3b (4.57:1); AAA: text → #9f148c (7.11:1); AAA: background → #1a1a1a (7.1:1)
- On black (#000000): 8.57:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef7bdf-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef7bdf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.