# #ef7b90

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef7b90`
- RGB: rgb(239, 123, 144)
- HSL: hsl(349, 78%, 71%)
- OKLCH: oklch(0.72 0.143 9.9)
- Relative luminance: 0.3453
- Nearest named color: Embarrassed (#ee7799, Δ 1.821) — https://brandsweets.com/colors/embarrassed
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ef7b90

## Tints & shades

- Tints (toward white): #f0899c, #f292a4, #f3a0af, #f5adba, #f7bbc6, #f8c4cd, #f9d2d9, #fbdfe4, #fce8ec, #fef6f7
- Shades (toward black): #eb5c76, #e7405f, #e42144, #c81939, #ac1531, #8d1128, #6d0d1f, #4d0a16, #32060e, #120205

## Harmonies

- Complementary: #7befda
- Analogous: #ef7bca, #efa07b
- Triadic: #91ef7b, #7b91ef
- Split-complementary: #7befa0, #7bcaef
- Tetradic: #caef7b, #7befda, #a07bef

## Colors that go with #ef7b90

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef7b90: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ef7b90 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef7b90: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Sketch's brand system put Midnight Blue beside #ef7b90, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Sketch (https://brandsweets.com/colors/brands/sketch-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Lido and Meadow put Mustard Yellow beside #ef7b90, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Meadow (https://brandsweets.com/palettes/light#meadow), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ef7b90 in 5 real palettes, including Roblox's brand system and Zed's brand system, as the lead colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Zed (https://brandsweets.com/colors/brands/zed-dev), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com), Grafana Labs (https://brandsweets.com/colors/brands/grafana-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ef7b90 in 15 real palettes, including Meadow and Blush, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blush (https://brandsweets.com/palettes/light#blush), Raycast (https://brandsweets.com/colors/brands/raycast), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #ef7b90: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e42548 (4.51:1); AA: background → #363636 (4.55:1); AAA: text → #ac1531 (7.23:1); AAA: background → #121212 (7.05:1)
- On black (#000000): 7.91:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Target : Expect More. Pay Less.** — secondary #ee8494 (Δ 1.902) — https://brandsweets.com/colors/brands/target-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef7b90-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef7b90" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.