# #ef72f8

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef72f8`
- RGB: rgb(239, 114, 248)
- HSL: hsl(296, 91%, 71%)
- OKLCH: oklch(0.747 0.22 324.9)
- Relative luminance: 0.3716
- Nearest named color: Flamazing Pink (#fe6fff, Δ 2.779) — https://brandsweets.com/colors/flamazing-pink
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/ef72f8

## Tints & shades

- Tints (toward white): #f180f9, #f28af9, #f499fa, #f5a7fb, #f7b6fc, #f8c0fc, #facefd, #fbddfd, #fce7fe, #fef5ff
- Shades (toward black): #ec50f7, #e832f5, #e510f4, #c90ad6, #ad09b9, #8d0797, #6d0675, #4e0453, #320336, #120113

## Harmonies

- Complementary: #7bf872
- Analogous: #ac72f8, #f872be
- Triadic: #f8ef72, #72f8ef
- Split-complementary: #bef872, #72f8ac
- Tetradic: #f8ac72, #7bf872, #72bef8

## Colors that go with #ef72f8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #ef72f8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ef72f8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #ef72f8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #ef72f8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #ef72f8 in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ef72f8 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #ef72f8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Dark Turquoise** #00ced1 [harmony: triadic] — Dark Turquoise completes a triad with #ef72f8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkturquoise

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cd0adb (4.5:1); AA: background → #383838 (4.71:1); AAA: text → #9b08a6 (7.05:1); AAA: background → #171717 (7.2:1)
- On black (#000000): 8.43:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef72f8-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef72f8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.