# #ef71ed

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef71ed`
- RGB: rgb(239, 113, 237)
- HSL: hsl(301, 80%, 69%)
- OKLCH: oklch(0.74 0.212 328.1)
- Relative luminance: 0.3628
- Nearest named color: Avant-Garde Pink (#ff77ee, Δ 3.24) — https://brandsweets.com/colors/avant-garde-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef71ed

## Tints & shades

- Tints (toward white): #f17eef, #f28cf1, #f49af2, #f5a8f4, #f7b6f6, #f8bff7, #f9cdf9, #fbdafa, #fce8fc, #fef6fe
- Shades (toward black): #ec55ea, #e935e6, #e619e2, #c516c2, #aa13a7, #8a0f88, #6e0c6d, #4e094d, #320632, #120212

## Harmonies

- Complementary: #71ef73
- Analogous: #b271ef, #ef71ae
- Triadic: #edef71, #71edef
- Split-complementary: #aeef71, #71efb2
- Tetradic: #efb271, #71ef73, #71aeef

## Colors that go with #ef71ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #ef71ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ef71ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #ef71ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #ef71ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #ef71ed in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ef71ed in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #ef71ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Dark Turquoise** #00ced1 [harmony: triadic] — Dark Turquoise completes a triad with #ef71ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkturquoise

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cf17cb (4.53:1); AA: background → #383838 (4.61:1); AAA: text → #9c119a (7.09:1); AAA: background → #171717 (7.05:1)
- On black (#000000): 8.26:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef71ed-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef71ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.