# #ef71c1

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef71c1`
- RGB: rgb(239, 113, 193)
- HSL: hsl(322, 80%, 69%)
- OKLCH: oklch(0.721 0.179 343.6)
- Relative luminance: 0.3401
- Nearest named color: Kisses (#ff66bb, Δ 3.197) — https://brandsweets.com/colors/kisses
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef71c1

## Tints & shades

- Tints (toward white): #f17ec7, #f28ccd, #f49ad3, #f5a8d9, #f7b6df, #f8bfe3, #f9cde9, #fbdaef, #fce8f5, #fef6fb
- Shades (toward black): #ec55b5, #e935a7, #e6199b, #c51685, #aa1372, #8a0f5d, #6e0c4a, #4e0935, #320622, #12020c

## Harmonies

- Complementary: #71ef9f
- Analogous: #de71ef, #ef7182
- Triadic: #c1ef71, #71c1ef
- Split-complementary: #82ef71, #71efde
- Tetradic: #efde71, #71ef9f, #7182ef

## Colors that go with #ef71c1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ef71c1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #ef71c1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #ef71c1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef71c1: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ef71c1 in 3 real palettes, including Mercury's brand system and Sentry's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ef71c1 in two real palettes: Gumroad's brand system and Beach Hut, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef71c1: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Medium Violet Red** #c71585 [pool] — Medium Violet Red is paired with #ef71c1 in two real palettes: NYX Cosmetics's brand system and T-Mobile's brand system, as the accent. Seen in: NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com), T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #dc1895 (4.56:1); AA: background → #333333 (4.69:1); AAA: text → #a5126f (7.2:1); AAA: background → #0f0f0f (7.12:1)
- On black (#000000): 7.8:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Lavender Haze** (playful, cool, light) — #8b5cf6, #c4b5fd, #f472b6, #faf7ff, #2e1f47 — Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible. — tool: https://brandsweets.com/palettes/new/8b5cf6-c4b5fd-f472b6-faf7ff-2e1f47 — collection: https://brandsweets.com/palettes/playful

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef71c1-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef71c1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.