# #ef6934 A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#ef6934` - RGB: rgb(239, 105, 52) - HSL: hsl(17, 85%, 57%) - OKLCH: oklch(0.678 0.178 40.5) - Relative luminance: 0.287 - Nearest named color: Basketball (#ee6730, Δ 0.49) — https://brandsweets.com/colors/basketball - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/ef6934 ## Tints & shades - Tints (toward white): #f07747, #f2855a, #f3936d, #f5a180, #f7b297, #f8c0aa, #facebd, #fbdcd0, #fdeae3, #fef8f6 - Shades (toward black): #ed581d, #d94a12, #c14210, #aa3a0e, #92320c, #76280a, #5e2008, #471806, #2a0e03, #130602 ## Harmonies - Complementary: #34baef - Analogous: #ef345d, #efc634 - Triadic: #34ef69, #6934ef - Split-complementary: #34efc6, #345def - Tetradic: #5def34, #34baef, #c634ef ## Colors that go with #ef6934 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ef6934 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef6934: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal - **Amber** #ffbf00 [pool] — Amber is paired with #ef6934 in 8 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Sketch's brand system put Blue beside #ef6934, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue - **Burlywood** #deb887 [pool] — Burlywood is paired with #ef6934 in 4 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood - **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #ef6934, as that palette's text colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), LG (https://brandsweets.com/colors/brands/lg-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ef6934: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt - **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #ef6934: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d04711 (4.57:1); AA: background → #2b2b2b (4.54:1); AAA: text → #9c350d (7.17:1) - On black (#000000): 6.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ef703e (7.06:1) ## Brands using this color - **Etsy** — primary #f1641e (Δ 1.349) — https://brandsweets.com/colors/brands/etsy-com ## Curated palettes containing it - **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef6934-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef6934" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.