# #ef67c8

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef67c8`
- RGB: rgb(239, 103, 200)
- HSL: hsl(317, 81%, 67%)
- OKLCH: oklch(0.711 0.199 340.1)
- Relative luminance: 0.3222
- Nearest named color: Death of a Star (#e760d2, Δ 2.863) — https://brandsweets.com/colors/death-of-a-star
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef67c8

## Tints & shades

- Tints (toward white): #f075cd, #f282d2, #f390d7, #f59edc, #f7b1e3, #f8bee8, #facced, #fbdaf2, #fde8f7, #fef6fc
- Shades (toward black): #ec4bbe, #e92bb3, #de17a5, #c21491, #a6117c, #860e64, #6a0b4f, #4e083b, #2e0522, #12020e

## Harmonies

- Complementary: #67ef8d
- Analogous: #d167ef, #ef6784
- Triadic: #c8ef67, #67c8ef
- Split-complementary: #84ef67, #67efd1
- Tetradic: #efd167, #67ef8d, #6784ef

## Colors that go with #ef67c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ef67c8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #ef67c8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #ef67c8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef67c8: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ef67c8 in 3 real palettes, including Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue
- **Yellow** #ffff00 [pool] — 3 real palettes, including Gumroad's brand system and Arcade put Yellow beside #ef67c8, as the supporting colour. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/yellow
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef67c8: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Medium Violet Red** #c71585 [pool] — Medium Violet Red is paired with #ef67c8 in two real palettes: T-Mobile's brand system and NYX Cosmetics's brand system, as the accent. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d917a2 (4.57:1); AA: background → #303030 (4.68:1); AAA: text → #a6117c (7.02:1); AAA: background → #0a0a0a (7.02:1)
- On black (#000000): 7.44:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef67c8-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef67c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.