# #ef67c4

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef67c4`
- RGB: rgb(239, 103, 196)
- HSL: hsl(319, 81%, 67%)
- OKLCH: oklch(0.71 0.196 341.6)
- Relative luminance: 0.3204
- Nearest named color: Eosin Pink (#ff5ec4, Δ 3.006) — https://brandsweets.com/colors/eosin-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef67c4

## Tints & shades

- Tints (toward white): #f075c9, #f282cf, #f390d4, #f59ed9, #f7b1e1, #f8bee6, #facceb, #fbdaf1, #fde8f6, #fef6fb
- Shades (toward black): #ec4bb9, #e92bad, #de179f, #c2148b, #a61177, #860e60, #6a0b4c, #4e0838, #2e0521, #12020d

## Harmonies

- Complementary: #67ef92
- Analogous: #d667ef, #ef6780
- Triadic: #c4ef67, #67c4ef
- Split-complementary: #80ef67, #67efd6
- Tetradic: #efd667, #67ef92, #6780ef

## Colors that go with #ef67c4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ef67c4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #ef67c4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #ef67c4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef67c4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ef67c4 in 3 real palettes, including Mercury's brand system and Sentry's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Yellow** #ffff00 [pool] — 3 real palettes, including Arcade and Gumroad's brand system put Yellow beside #ef67c4, as the accent. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/yellow
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef67c4: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Medium Violet Red** #c71585 [pool] — Medium Violet Red is paired with #ef67c4 in two real palettes: T-Mobile's brand system and NYX Cosmetics's brand system, as the accent. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d9179b (4.62:1); AA: background → #303030 (4.66:1); AAA: text → #a61177 (7.08:1); AAA: background → #080808 (7.06:1)
- On black (#000000): 7.41:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef67c4-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef67c4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.