# #ef67b4

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef67b4`
- RGB: rgb(239, 103, 180)
- HSL: hsl(326, 81%, 67%)
- OKLCH: oklch(0.704 0.186 347.9)
- Relative luminance: 0.3135
- Nearest named color: Kisses (#ff66bb, Δ 3.015) — https://brandsweets.com/colors/kisses
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef67b4

## Tints & shades

- Tints (toward white): #f075bb, #f282c2, #f390c8, #f59ecf, #f7b1d8, #f8bedf, #facce6, #fbdaed, #fde8f4, #fef6fa
- Shades (toward black): #ec4ba6, #e92b96, #de1788, #c21477, #a61166, #860e52, #6a0b41, #4e0830, #2e051c, #12020b

## Harmonies

- Complementary: #67efa2
- Analogous: #e667ef, #ef6770
- Triadic: #b4ef67, #67b4ef
- Split-complementary: #70ef67, #67efe6
- Tetradic: #efe667, #67efa2, #6770ef

## Colors that go with #ef67b4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ef67b4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef67b4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #ef67b4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ef67b4 in 3 real palettes, including Sentry's brand system and Mercury's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ef67b4 in 3 real palettes, including Meadow and Raycast's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Raycast (https://brandsweets.com/colors/brands/raycast), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/taupe
- **Yellow** #ffff00 [pool] — 3 real palettes, including Arcade and JetBrains's brand system put Yellow beside #ef67b4, as the accent. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/yellow
- **Amber** #ffbf00 [pool] — Amber is paired with #ef67b4 in two real palettes: Beach Hut and Gumroad's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef67b4: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.89:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #de1788 (4.58:1); AA: background → #303030 (4.57:1); AAA: text → #a61166 (7.26:1); AAA: background → #050505 (7.06:1)
- On black (#000000): 7.27:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef67b4-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef67b4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.