# #ef678d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef678d`
- RGB: rgb(239, 103, 141)
- HSL: hsl(343, 81%, 67%)
- OKLCH: oklch(0.691 0.171 5.2)
- Relative luminance: 0.2997
- Nearest named color: Brink Pink (#fb607f, Δ 2.761) — https://brandsweets.com/colors/brink-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef678d

## Tints & shades

- Tints (toward white): #f07598, #f282a2, #f390ac, #f59eb7, #f7b1c4, #f8becf, #faccd9, #fbdae3, #fde8ee, #fef6f8
- Shades (toward black): #ec4b79, #e92b61, #de174f, #c21446, #a6113c, #860e30, #6a0b26, #4e081c, #2e0511, #120207

## Harmonies

- Complementary: #67efc8
- Analogous: #ef67d1, #ef8467
- Triadic: #8def67, #678def
- Split-complementary: #67ef84, #67d1ef
- Tetradic: #d1ef67, #67efc8, #8467ef

## Colors that go with #ef678d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef678d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Harbour (https://brandsweets.com/palettes/cool#harbour), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ef678d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #ef678d in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Snyk's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef678d: 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Lido and Crayon Box put Mustard Yellow beside #ef678d, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ef678d in 5 real palettes, including Roblox's brand system and Ubisoft's brand system, as the lead colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Zed (https://brandsweets.com/colors/brands/zed-dev), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ef678d in 11 real palettes, including Raycast's brand system and Airbnb's brand system, as the text colour against it. Seen in: Raycast (https://brandsweets.com/colors/brands/raycast), Airbnb (https://brandsweets.com/colors/brands/airbnb), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #ef678d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e71853 (4.51:1); AA: background → #2e2e2e (4.52:1); AAA: text → #af123f (7.04:1)
- On black (#000000): 6.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ef6b91 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef678d-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef678d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.