# #ef61d3

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef61d3`
- RGB: rgb(239, 97, 211)
- HSL: hsl(312, 82%, 66%)
- OKLCH: oklch(0.709 0.215 336.1)
- Relative luminance: 0.316
- Nearest named color: Death of a Star (#e760d2, Δ 1.506) — https://brandsweets.com/colors/death-of-a-star
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef61d3

## Tints & shades

- Tints (toward white): #f16fd7, #f27ddb, #f490e0, #f59ee4, #f7abe8, #f8b9ec, #f9c7ef, #fbdaf5, #fde8f9, #fef6fc
- Shades (toward black): #ed45cb, #ea2ac3, #da16b3, #be139c, #a21085, #870d6e, #6b0b58, #4a073d, #2e0526, #13020f

## Harmonies

- Complementary: #61ef7e
- Analogous: #c561ef, #ef618c
- Triadic: #d3ef61, #61d3ef
- Split-complementary: #8cef61, #61efc5
- Tetradic: #efc561, #61ef7e, #618cef

## Colors that go with #ef61d3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ef61d3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #ef61d3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Yellow** #ffff00 [pool] — 3 real palettes, including Gumroad's brand system and JetBrains's brand system put Yellow beside #ef61d3, as the supporting colour. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow
- **Emerald Green** #50c878 [harmony: split] — Emerald Green is a split-complement of #ef61d3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ef61d3: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Medium Violet Red** #c71585 [pool] — Medium Violet Red is paired with #ef61d3 in two real palettes: T-Mobile's brand system and NYX Cosmetics's brand system, as the accent. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/mediumvioletred
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #ef61d3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Pale Violet Red** #db7093 [harmony: analogous] — Pale Violet Red is #ef61d3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/palevioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d515af (4.61:1); AA: background → #303030 (4.6:1); AAA: text → #a21085 (7.12:1); AAA: background → #050505 (7.1:1)
- On black (#000000): 7.32:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef61d3-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef61d3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.