# #ef5dd4

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef5dd4`
- RGB: rgb(239, 93, 212)
- HSL: hsl(311, 82%, 65%)
- OKLCH: oklch(0.705 0.221 335.6)
- Relative luminance: 0.3093
- Nearest named color: Death of a Star (#e760d2, Δ 1.482) — https://brandsweets.com/colors/death-of-a-star
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef5dd4

## Tints & shades

- Tints (toward white): #f06ad8, #f27ddd, #f48be0, #f599e4, #f7abe9, #f8b9ed, #f9c7f0, #fbd5f4, #fde8f9, #fef6fd
- Shades (toward black): #ec41cd, #e925c5, #da16b6, #be139f, #a21088, #820d6c, #660a55, #4a073e, #2e0527, #13020f

## Harmonies

- Complementary: #5def77
- Analogous: #c15def, #ef5d8b
- Triadic: #d4ef5d, #5dd4ef
- Split-complementary: #8bef5d, #5defc1
- Tetradic: #efc15d, #5def77, #5d8bef

## Colors that go with #ef5dd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ef5dd4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #ef5dd4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Yellow** #ffff00 [pool] — 3 real palettes, including JetBrains's brand system and Gumroad's brand system put Yellow beside #ef5dd4, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ef5dd4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #ef5dd4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Pale Violet Red** #db7093 [harmony: analogous] — Pale Violet Red is #ef5dd4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/palevioletred
- **Amber** #ffbf00 [pool] — Amber is paired with #ef5dd4 in Gumroad's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Aqua** #00ffff [pool] — Arcade puts Aqua beside #ef5dd4, as the supporting colour. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/aqua

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d515b2 (4.59:1); AA: background → #303030 (4.52:1); AAA: text → #a21088 (7.08:1); AAA: background → #030303 (7.06:1)
- On black (#000000): 7.19:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef5dd4-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef5dd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.