# #ef552e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef552e`
- RGB: rgb(239, 85, 46)
- HSL: hsl(12, 86%, 56%)
- OKLCH: oklch(0.652 0.197 35)
- Relative luminance: 0.2504
- Nearest named color: Angry Flamingo (#f04e45, Δ 2.711) — https://brandsweets.com/colors/angry-flamingo
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef552e

## Tints & shades

- Tints (toward white): #f16441, #f27454, #f4876c, #f5977f, #f7a692, #f8b6a5, #fac5b8, #fbd8d0, #fde8e3, #fef7f6
- Shades (toward black): #ee4217, #da3910, #be310e, #a62b0c, #8e250b, #771f09, #5f1907, #421105, #2b0b03, #130501

## Harmonies

- Complementary: #2ec9ef
- Analogous: #ef2e68, #efb52e
- Triadic: #2eef55, #552eef
- Split-complementary: #2eefb5, #2e68ef
- Tetradic: #68ef2e, #2ec9ef, #b52eef

## Colors that go with #ef552e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ef552e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef552e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Harbour (https://brandsweets.com/palettes/cool#harbour), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #ef552e in 8 real palettes, including Ember and Heatwave, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Readymag's brand system put Blue beside #ef552e, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ef552e: 5 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #ef552e in 8 real palettes, including Pizza Hut's brand system and Redfin's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef552e: 15 real palettes, including PlanetScale's brand system and Strava's brand system, as the accent. Seen in: PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Strava (https://brandsweets.com/colors/brands/strava-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ef552e: 8 real palettes, including Figma's brand system and Replit's brand system, as the accent. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da3910 (4.59:1); AA: background → #212121 (4.61:1); AAA: text → #a62b0c (7.07:1)
- On black (#000000): 6.01:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f27050 (7.21:1)

## Brands using this color

- **Figma** — primary #f24e1e (Δ 1.223) — https://brandsweets.com/colors/brands/figma
- **Figma** — logoRed #f24e1e (Δ 1.223) — https://brandsweets.com/colors/brands/figma
- **PlanetScale** — primary #f35815 (Δ 1.798) — https://brandsweets.com/colors/brands/planetscale-com
- **PlanetScale** — secondary #f35815 (Δ 1.798) — https://brandsweets.com/colors/brands/planetscale-com
- **Cursor** — primary #f54e00 (Δ 1.983) — https://brandsweets.com/colors/brands/cursor-com
- **Cursor** — secondary #f54e00 (Δ 1.983) — https://brandsweets.com/colors/brands/cursor-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef552e-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef552e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.