# #ef52ae

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef52ae`
- RGB: rgb(239, 82, 174)
- HSL: hsl(325, 83%, 63%)
- OKLCH: oklch(0.678 0.212 348.1)
- Relative luminance: 0.2744
- Nearest named color: Eosin Pink (#ff5ec4, Δ 4.63) — https://brandsweets.com/colors/eosin-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef52ae

## Tints & shades

- Tints (toward white): #f165b6, #f273bd, #f486c6, #f594cc, #f7a6d5, #f8b4dc, #fac7e5, #fbd5eb, #fde8f4, #fef6fb
- Shades (toward black): #ec36a1, #ea1a93, #d21483, #b61171, #9f0f63, #830c51, #670a40, #4b072e, #2f041d, #13020c

## Harmonies

- Complementary: #52ef94
- Analogous: #e252ef, #ef525f
- Triadic: #aeef52, #52aeef
- Split-complementary: #5fef52, #52efe2
- Tetradic: #efe252, #52ef94, #525fef

## Colors that go with #ef52ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ef52ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Sunset Boulevard put Tomato beside #ef52ae, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #ef52ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ef52ae: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ef52ae in two real palettes: The Ordinary's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef52ae: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Yellow** #ffff00 [pool] — Two real palettes: Arcade and JetBrains's brand system put Yellow beside #ef52ae, as the accent. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/yellow
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #ef52ae — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e0158b (4.52:1); AA: background → #262626 (4.68:1); AAA: text → #a81068 (7.15:1)
- On black (#000000): 6.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f060b4 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef52ae-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef52ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.