# #ef43cc

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef43cc`
- RGB: rgb(239, 67, 204)
- HSL: hsl(312, 84%, 60%)
- OKLCH: oklch(0.677 0.248 337.5)
- Relative luminance: 0.2672
- Nearest named color: Barbiecore (#e15acb, Δ 3.935) — https://brandsweets.com/colors/barbiecore
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef43cc

## Tints & shades

- Tints (toward white): #f056d1, #f269d7, #f377da, #f58adf, #f69ce4, #f8afe9, #fac2ef, #fbd0f2, #fde3f7, #fef6fc
- Shades (toward black): #ec27c5, #e614bc, #ca12a5, #b21092, #960d7b, #7a0b64, #630951, #46063a, #2f0426, #13020f

## Harmonies

- Complementary: #43ef66
- Analogous: #bb43ef, #ef4377
- Triadic: #ccef43, #43ccef
- Split-complementary: #77ef43, #43efbb
- Tetradic: #efbb43, #43ef66, #4377ef

## Colors that go with #ef43cc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ef43cc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #ef43cc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ef43cc: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ef43cc in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ef43cc in two real palettes: Loom's brand system and Ubisoft's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Arcade put Yellow beside #ef43cc, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #ef43cc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #ef43cc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d813b0 (4.53:1); AA: background → #262626 (4.57:1); AAA: text → #a40e86 (7.03:1)
- On black (#000000): 6.34:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f15bd3 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef43cc-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef43cc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.