# #ef3e1f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef3e1f`
- RGB: rgb(239, 62, 31)
- HSL: hsl(9, 87%, 53%)
- OKLCH: oklch(0.628 0.217 32.2)
- Relative luminance: 0.2189
- Nearest named color: Arcade Fire (#ee3311, Δ 1.364) — https://brandsweets.com/colors/arcade-fire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef3e1f

## Tints & shades

- Tints (toward white): #f15337, #f2634a, #f47862, #f58875, #f79d8d, #f8ada0, #fac1b7, #fbd2cb, #fde6e2, #fef7f5
- Shades (toward black): #e53010, #cd2b0e, #b5260d, #9d210b, #8a1d0a, #721808, #5b1306, #430e05, #2b0903, #130401

## Harmonies

- Complementary: #1fd0ef
- Analogous: #ef1f68, #efa61f
- Triadic: #1fef3e, #3e1fef
- Split-complementary: #1fefa6, #1f68ef
- Tetradic: #68ef1f, #1fd0ef, #a61fef

## Colors that go with #ef3e1f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef3e1f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ef3e1f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Wired (https://brandsweets.com/colors/brands/wired-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ef3e1f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ef3e1f in 7 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Wired (https://brandsweets.com/colors/brands/wired-com), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #ef3e1f, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ef3e1f: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef3e1f: 17 real palettes, including Postman's brand system and ElevenLabs's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ef3e1f: 7 real palettes, including Google's brand system and Databricks's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.9:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e02f10 (4.58:1); AA: background → #171717 (4.59:1); AAA: text → #a7230c (7.27:1)
- On black (#000000): 5.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f36b53 (7.04:1)

## Brands using this color

- **Google** — secondary #ea4335 (Δ 1.654) — https://brandsweets.com/colors/brands/google-com
- **Pizza Hut** — primary #ee3124 (Δ 1.77) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef3e1f-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef3e1f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.