# #ef398e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef398e`
- RGB: rgb(239, 57, 142)
- HSL: hsl(332, 85%, 58%)
- OKLCH: oklch(0.644 0.225 357.6)
- Relative luminance: 0.2323
- Nearest named color: Fabulous Fuchsia (#ee1188, Δ 3.247) — https://brandsweets.com/colors/fabulous-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef398e

## Tints & shades

- Tints (toward white): #f04c99, #f25fa3, #f471ae, #f584b9, #f797c4, #f8aace, #fabdd9, #fbd0e4, #fde3ef, #fef6fa
- Shades (toward black): #ed2180, #de1271, #c61065, #aa0e57, #920c4b, #7b0a3f, #5e0830, #470624, #2a0316, #13020a

## Harmonies

- Complementary: #39ef9a
- Analogous: #ef39e9, #ef3f39
- Triadic: #8eef39, #398eef
- Split-complementary: #39ef3f, #39e9ef
- Tetradic: #e9ef39, #39ef9a, #3f39ef

## Colors that go with #ef398e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ef398e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef398e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ef398e in 5 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef398e: 4 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #ef398e in 4 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Taupe** #483c32 [pool] — Taupe is paired with #ef398e in 5 real palettes, including Airbnb's brand system and Dunkin''s brand system, as the text colour against it. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #ef398e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ef398e: 3 real palettes, including Cobalt Pop and Walgreens's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.72:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e21273 (4.6:1); AA: background → #1c1c1c (4.58:1); AAA: text → #aa0e57 (7.22:1)
- On black (#000000): 5.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f263a6 (7.11:1)

## Brands using this color

- **T-Mobile** — secondary #f6288f (Δ 1.889) — https://brandsweets.com/colors/brands/t-mobile-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef398e-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef398e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.