# #ef34bd

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef34bd`
- RGB: rgb(239, 52, 189)
- HSL: hsl(316, 85%, 57%)
- OKLCH: oklch(0.659 0.253 341.6)
- Relative luminance: 0.2448
- Nearest named color: Brutal Pink (#ff00bb, Δ 3.536) — https://brandsweets.com/colors/brutal-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef34bd

## Tints & shades

- Tints (toward white): #f047c3, #f25ac9, #f36dcf, #f580d5, #f797dd, #f8aae3, #fabde9, #fbd0f0, #fde3f6, #fef6fc
- Shades (toward black): #ed1db5, #d912a4, #c11092, #aa0e80, #920c6e, #760a59, #5e0847, #470635, #2a0320, #13020e

## Harmonies

- Complementary: #34ef66
- Analogous: #c334ef, #ef3460
- Triadic: #bdef34, #34bdef
- Split-complementary: #60ef34, #34efc3
- Tetradic: #efc334, #34ef66, #3460ef

## Colors that go with #ef34bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ef34bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef34bd: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #ef34bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #ef34bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [pool] — Crimson is paired with #ef34bd in two real palettes: The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef34bd: two real palettes: Maybelline's brand system and Hasbro's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — Two real palettes: Night Market and Sunset Boulevard put Tomato beside #ef34bd, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Arcade put Yellow beside #ef34bd, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.56:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d912a4 (4.59:1); AA: background → #212121 (4.52:1); AAA: text → #a50d7d (7.11:1)
- On black (#000000): 5.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f25ac9 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef34bd-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef34bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.