# #ef2e95

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef2e95`
- RGB: rgb(239, 46, 149)
- HSL: hsl(328, 86%, 56%)
- OKLCH: oklch(0.639 0.238 354.3)
- Relative luminance: 0.2247
- Nearest named color: Fanatic Fuchsia (#ee1199, Δ 2.394) — https://brandsweets.com/colors/fanatic-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef2e95

## Tints & shades

- Tints (toward white): #f1419f, #f254a8, #f46cb4, #f57fbe, #f792c8, #f8a5d1, #fab8db, #fbd0e7, #fde3f1, #fef6fa
- Shades (toward black): #ee1789, #da107c, #be0e6c, #a60c5e, #8e0b51, #770943, #5f0736, #420526, #2b0318, #13010b

## Harmonies

- Complementary: #2eef88
- Analogous: #e92eef, #ef2e35
- Triadic: #95ef2e, #2e95ef
- Split-complementary: #35ef2e, #2eefe9
- Tetradic: #efe92e, #2eef88, #2e35ef

## Colors that go with #ef2e95

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ef2e95 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ef2e95 in 4 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef2e95: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #ef2e95 in 3 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Sunset Boulevard put Tomato beside #ef2e95, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #ef2e95 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #ef2e95: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef2e95: two real palettes: Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.82:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df117f (4.64:1); AA: background → #1a1a1a (4.55:1); AAA: text → #ab0d61 (7.09:1)
- On black (#000000): 5.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f35ead (7.02:1)

## Brands using this color

- **T-Mobile** — secondary #f6288f (Δ 1.588) — https://brandsweets.com/colors/brands/t-mobile-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef2e95-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef2e95" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.