# #ef0b26

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef0b26`
- RGB: rgb(239, 11, 38)
- HSL: hsl(353, 91%, 49%)
- OKLCH: oklch(0.602 0.241 25.7)
- Relative luminance: 0.1873
- Nearest named color: Barberry (#ee1133, Δ 1.03) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef0b26

## Tints & shades

- Tints (toward white): #f41f38, #f6374e, #f75063, #f86879, #f9808e, #fa94a0, #fbacb5, #fcc5cb, #fddde1, #fff5f6
- Shades (toward black): #db0a23, #c3091f, #af081c, #970718, #840615, #6b0511, #58040e, #3f030a, #2c0207, #130103

## Harmonies

- Complementary: #0befd4
- Analogous: #ef0b97, #ef620b
- Triadic: #26ef0b, #0b26ef
- Split-complementary: #0bef62, #0b97ef
- Tetradic: #97ef0b, #0befd4, #620bef

## Colors that go with #ef0b26

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef0b26: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ef0b26 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ef0b26: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ef0b26 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #ef0b26, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ef0b26: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef0b26: 18 real palettes, including ElevenLabs's brand system and Netflix's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix), Costco (https://brandsweets.com/colors/brands/costco-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ef0b26: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ea0b25 (4.59:1); AA: background → #080808 (4.53:1); AAA: text → #b4081d (7.02:1)
- On black (#000000): 4.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f86374 (7.03:1)

## Brands using this color

- **Mattel** — secondary #ee0024 (Δ 0.439) — https://brandsweets.com/colors/brands/mattel-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.255) — https://brandsweets.com/colors/brands/pizzahut-com
- **Pringles** — secondary #ea002a (Δ 1.262) — https://brandsweets.com/colors/brands/pringles-com
- **ElevenLabs** — primary #f41a2f (Δ 1.46) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.46) — https://brandsweets.com/colors/brands/elevenlabs-io
- **LG** — secondary #ea1917 (Δ 1.502) — https://brandsweets.com/colors/brands/lg-com
- **AliExpress** — secondary #ea0934 (Δ 1.613) — https://brandsweets.com/colors/brands/aliexpress-com
- **Tinder** — secondary #ec180e (Δ 1.623) — https://brandsweets.com/colors/brands/tinder-com
- **Vercel** — danger #ee0000 (Δ 1.63) — https://brandsweets.com/colors/brands/vercel
- **Formula 1** — accent #e8002d (Δ 1.732) — https://brandsweets.com/colors/brands/formula1-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.772) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Marvel** — accent #e62429 (Δ 1.849) — https://brandsweets.com/colors/brands/marvel-com
- **Twitch** — accent #eb0400 (Δ 1.872) — https://brandsweets.com/colors/brands/twitch-tv
- **Wired** — secondary #eb0000 (Δ 1.873) — https://brandsweets.com/colors/brands/wired-com
- **Gatorade** — secondary #ea0000 (Δ 1.99) — https://brandsweets.com/colors/brands/gatorade-com
- **Pinterest** — accent #e60023 (Δ 1.991) — https://brandsweets.com/colors/brands/pinterest-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef0b26-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef0b26" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.