# #ef01d7

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ef01d7`
- RGB: rgb(239, 1, 215)
- HSL: hsl(306, 99%, 47%)
- OKLCH: oklch(0.655 0.292 334.1)
- Relative luminance: 0.2328
- Nearest named color: Drunk-Tank Pink (#dd11dd, Δ 3.69) — https://brandsweets.com/colors/drunk-tank-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ef01d7

## Tints & shades

- Tints (toward white): #fe0be6, #fe25e8, #fe3eeb, #fe58ed, #fe76f1, #fe8ff3, #ffa9f6, #ffc2f9, #ffdbfb, #fff5fe
- Shades (toward black): #da01c4, #c101ae, #ad019b, #980189, #840177, #6b0160, #56004e, #42003b, #290025, #140012

## Harmonies

- Complementary: #01ef19
- Analogous: #9001ef, #ef0160
- Triadic: #d7ef01, #01d7ef
- Split-complementary: #60ef01, #01ef90
- Tetradic: #ef9001, #01ef19, #0160ef

## Colors that go with #ef01d7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #ef01d7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ef01d7: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #ef01d7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #ef01d7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [pool] — Crimson is paired with #ef01d7 in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ef01d7: two real palettes: Maybelline's brand system and Hasbro's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #ef01d7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #ef01d7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d501c0 (4.57:1); AA: background → #1c1c1c (4.59:1); AAA: text → #a20192 (7.1:1)
- On black (#000000): 5.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe3eeb (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ef01d7-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ef01d7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.