# #ee77ec

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ee77ec`
- RGB: rgb(238, 119, 236)
- HSL: hsl(301, 78%, 70%)
- OKLCH: oklch(0.746 0.202 328)
- Relative luminance: 0.3743
- Nearest named color: violet (#ee82ee, Δ 2.235) — https://brandsweets.com/colors/violet
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ee77ec

## Tints & shades

- Tints (toward white): #f084ee, #f292f0, #f39bf1, #f4a9f3, #f6b6f5, #f8c4f7, #f9d2f9, #fbdbfa, #fce8fc, #fef6fe
- Shades (toward black): #ea57e8, #e73ce4, #e31ce0, #c819c5, #a815a5, #881186, #6d0d6b, #4d0a4c, #320631, #120212

## Harmonies

- Complementary: #77ee79
- Analogous: #b477ee, #ee77b1
- Triadic: #ecee77, #77ecee
- Split-complementary: #b1ee77, #77eeb4
- Tetradic: #eeb477, #77ee79, #77b1ee

## Colors that go with #ee77ec

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #ee77ec on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ee77ec: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #ee77ec in 3 real palettes, including Loom's brand system and Meadow, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #ee77ec: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #ee77ec: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ee77ec in two real palettes: Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #ee77ec in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #ee77ec — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cc19c9 (4.62:1); AA: background → #3b3b3b (4.53:1); AAA: text → #9a1398 (7.19:1); AAA: background → #1a1a1a (7.03:1)
- On black (#000000): 8.49:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ee77ec-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ee77ec" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.