# #ede240

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ede240`
- RGB: rgb(237, 226, 64)
- HSL: hsl(56, 83%, 59%)
- OKLCH: oklch(0.895 0.172 105.4)
- Relative luminance: 0.7277
- Nearest named color: Angel’s Trumpet (#f6dd34, Δ 1.588) — https://brandsweets.com/colors/angels-trumpet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ede240

## Tints & shades

- Tints (toward white): #efe552, #f1e765, #f2ea78, #f4ed8a, #f6f09d, #f7f2ab, #f9f5be, #fbf8d0, #fcfbe3, #fefef6
- Shades (toward black): #ebde28, #e0d215, #c9bd13, #ada210, #958c0e, #79720b, #625c09, #464207, #2f2c04, #131202

## Harmonies

- Complementary: #404bed
- Analogous: #ed8b40, #a2ed40
- Triadic: #40ede2, #e240ed
- Split-complementary: #40a2ed, #8b40ed
- Tetradic: #40ed8b, #404bed, #ed40a2

## Colors that go with #ede240

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ede240: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ede240 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #ede240, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ede240: 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ede240 in 8 real palettes, including Lay's's brand system and Tequila Sunrise, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Diner (https://brandsweets.com/palettes/vivid#diner), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ede240: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ede240: 7 real palettes, including Ikea's brand system and FIFA's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ede240: 5 real palettes, including Star Wars's brand system and Miro's brand system, as the supporting colour. Seen in: Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7e760c (4.68:1); AA: background → #616161 (4.59:1); AAA: text → #5d5809 (7.33:1); AAA: background → #454545 (7.1:1)
- On black (#000000): 15.55:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ede240-bdbea2-4e9edf-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ede240" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.