# #ed97d2

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed97d2`
- RGB: rgb(237, 151, 210)
- HSL: hsl(319, 70%, 76%)
- OKLCH: oklch(0.781 0.126 339.4)
- Relative luminance: 0.4479
- Nearest named color: Bubblegum Kisses (#f092d6, Δ 1.489) — https://brandsweets.com/colors/bubblegum-kisses
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ed97d2

## Tints & shades

- Tints (toward white): #eea0d5, #f0a8d9, #f2b5df, #f4bee3, #f5c7e6, #f7cfea, #f8d8ee, #fae5f4, #fceef7, #fdf6fb
- Shades (toward black): #e779c4, #e25ab7, #dc38a8, #cc2497, #ad1f80, #8f196a, #711453, #4e0e3a, #300823, #11030d

## Harmonies

- Complementary: #97edb2
- Analogous: #dd97ed, #ed97a7
- Triadic: #d2ed97, #97d2ed
- Split-complementary: #a7ed97, #97eddd
- Tetradic: #eddd97, #97edb2, #97a7ed

## Colors that go with #ed97d2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed97d2: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #ed97d2, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ed97d2: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Calendly (https://brandsweets.com/colors/brands/calendly-com), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ed97d2 in 7 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #ed97d2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ed97d2 in 3 real palettes, including Mercury's brand system and Netlify's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue
- **Seafoam** #93e9be [pool] — 3 real palettes, including Blossom and Supabase's brand system put Seafoam beside #ed97d2, as the supporting colour. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Supabase (https://brandsweets.com/colors/brands/supabase), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/seafoam
- **Dark Khaki** #bdb76b [harmony, pool: triadic] — Dark Khaki completes a triad with #ed97d2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.11:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d4259d (4.61:1); AA: background → #454545 (4.55:1); AAA: text → #a01c77 (7.17:1); AAA: background → #262626 (7.18:1)
- On black (#000000): 9.96:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed97d2-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed97d2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.