# #ed908c

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed908c`
- RGB: rgb(237, 144, 140)
- HSL: hsl(2, 73%, 74%)
- OKLCH: oklch(0.749 0.114 22.8)
- Relative luminance: 0.3984
- Nearest named color: Boho Blush (#e58787, Δ 2.628) — https://brandsweets.com/colors/boho-blush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ed908c

## Tints & shades

- Tints (toward white): #ee9895, #f1a5a2, #f2aeab, #f4bab8, #f5c3c1, #f7ccca, #f9d8d7, #fae1e0, #fceeed, #fef6f6
- Shades (toward black): #e8726d, #e3544f, #df3530, #cb2520, #ac201b, #8d1a16, #6e1411, #4f0f0c, #310908, #120303

## Harmonies

- Complementary: #8ceaed
- Analogous: #ed8cb9, #edc08c
- Triadic: #8ced90, #908ced
- Split-complementary: #8cedc0, #8cb9ed
- Tetradic: #b9ed8c, #8ceaed, #c08ced

## Colors that go with #ed908c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed908c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #ed908c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Playground (https://brandsweets.com/palettes/bold#playground), Scale AI (https://brandsweets.com/colors/brands/scale-com). — https://brandsweets.com/colors/emerald-green
- **Light Sky Blue** #87cefa [harmony, pool: triadic] — Light Sky Blue completes a triad with #ed908c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Mercury (https://brandsweets.com/colors/brands/mercury-com), PayPal (https://brandsweets.com/colors/brands/paypal-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/lightskyblue
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #ed908c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Amber** #ffbf00 [pool] — Amber is paired with #ed908c in 4 real palettes, including Beach Hut and Ahrefs's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Burlywood** #deb887 [pool] — Burlywood is paired with #ed908c in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ed908c: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Bramble put Champagne beside #ed908c, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #de312b (4.59:1); AA: background → #3d3d3d (4.64:1); AAA: text → #ac201b (7.06:1); AAA: background → #1f1f1f (7.04:1)
- On black (#000000): 8.97:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed908c-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed908c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.