# #ed68bf

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed68bf`
- RGB: rgb(237, 104, 191)
- HSL: hsl(321, 79%, 67%)
- OKLCH: oklch(0.706 0.19 343)
- Relative luminance: 0.3167
- Nearest named color: Kisses (#ff66bb, Δ 3.282) — https://brandsweets.com/colors/kisses
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ed68bf

## Tints & shades

- Tints (toward white): #ef76c5, #f184ca, #f291d0, #f49fd6, #f6b1de, #f8bfe4, #f9cdea, #fbdaef, #fce8f5, #fef6fb
- Shades (toward black): #ea4db3, #e62da6, #db1a97, #c01684, #a41372, #84105b, #690c49, #4e0936, #2e0520, #12020d

## Harmonies

- Complementary: #68ed97
- Analogous: #d968ed, #ed687c
- Triadic: #bfed68, #68bfed
- Split-complementary: #7ced68, #68edd9
- Tetradic: #edd968, #68ed97, #687ced

## Colors that go with #ed68bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ed68bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #ed68bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed68bf: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ed68bf in 3 real palettes, including Sentry's brand system and Mercury's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Yellow** #ffff00 [pool] — 3 real palettes, including Arcade and Gumroad's brand system put Yellow beside #ed68bf, as the accent. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/yellow
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ed68bf: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Medium Violet Red** #c71585 [pool] — Medium Violet Red is paired with #ed68bf in two real palettes: T-Mobile's brand system and NYX Cosmetics's brand system, as the accent. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/mediumvioletred
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ed68bf in two real palettes: Ubisoft's brand system and Loom's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #db1a97 (4.56:1); AA: background → #303030 (4.61:1); AAA: text → #a41372 (7.21:1); AAA: background → #050505 (7.12:1)
- On black (#000000): 7.33:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed68bf-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed68bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.