# #ed5487

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed5487`
- RGB: rgb(237, 84, 135)
- HSL: hsl(340, 81%, 63%)
- OKLCH: oklch(0.664 0.192 3.4)
- Relative luminance: 0.2609
- Nearest named color: Flamboyant Flamingo (#f74480, Δ 2.625) — https://brandsweets.com/colors/flamboyant-flamingo
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ed5487

## Tints & shades

- Tints (toward white): #ef6794, #f0759e, #f287ab, #f495b5, #f6a7c1, #f7b5cb, #f9c8d8, #fbd5e2, #fde8ef, #fef6f9
- Shades (toward black): #ea3974, #e71d60, #d01654, #b41349, #9d103f, #810e34, #660b29, #4a081e, #2e0513, #120207

## Harmonies

- Complementary: #54edba
- Analogous: #ed54d4, #ed6e54
- Triadic: #87ed54, #5487ed
- Split-complementary: #54ed6e, #54d4ed
- Tetradic: #d4ed54, #54edba, #6e54ed

## Colors that go with #ed5487

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed5487: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: analogous] — Tomato is #ed5487's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Night Market (https://brandsweets.com/palettes/vivid#night-market), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/tomato
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ed5487 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #ed5487 in 6 real palettes, including Snyk's brand system and Redfin's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ed5487: 5 real palettes, including Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ed5487: 4 real palettes, including JetBrains's brand system and Google's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Gold** #ffd700 [pool] — Gold shows up next to #ed5487 in 5 real palettes, including Tequila Sunrise and Night Market, as the accent. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Streetwear (https://brandsweets.com/palettes/bold#streetwear). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #ed5487: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e2185b (4.65:1); AA: background → #242424 (4.6:1); AAA: text → #ab1245 (7.23:1)
- On black (#000000): 6.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ef6794 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed5487-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed5487" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.