# #ed480c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed480c`
- RGB: rgb(237, 72, 12)
- HSL: hsl(16, 90%, 49%)
- OKLCH: oklch(0.633 0.21 36.5)
- Relative luminance: 0.2267
- Nearest named color: Baptism by Fire (#e6490b, Δ 1.329) — https://brandsweets.com/colors/baptism-by-fire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ed480c

## Tints & shades

- Tints (toward white): #f35820, #f56b38, #f67d51, #f78f69, #f8a181, #f9af94, #fbc1ad, #fcd4c5, #fde6dd, #fef8f5
- Shades (toward black): #da430b, #c23b0a, #ae3509, #962e08, #832807, #6b2106, #571b05, #3f1303, #2c0d02, #130601

## Harmonies

- Complementary: #0cb1ed
- Analogous: #ed0c41, #edb90c
- Triadic: #0ced48, #480ced
- Split-complementary: #0cedb9, #0c41ed
- Tetradic: #41ed0c, #0cb1ed, #b90ced

## Colors that go with #ed480c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ed480c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed480c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #ed480c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma), Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com). — https://brandsweets.com/colors/dodgerblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ed480c in 7 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #ed480c, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ed480c: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ed480c: 15 real palettes, including Postman's brand system and PlanetScale's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Strava (https://brandsweets.com/colors/brands/strava-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #ed480c: 8 real palettes, including Ember and 3M's brand system, as the supporting colour. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), 3M (https://brandsweets.com/colors/brands/3m-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.8:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d5410b (4.57:1); AA: background → #1a1a1a (4.59:1); AAA: text → #a03108 (7.15:1)
- On black (#000000): 5.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f56b38 (7.04:1)

## Brands using this color

- **Replit** — secondary #ec4e02 (Δ 1.035) — https://brandsweets.com/colors/brands/replit
- **Figma** — primary #f24e1e (Δ 1.554) — https://brandsweets.com/colors/brands/figma
- **Figma** — logoRed #f24e1e (Δ 1.554) — https://brandsweets.com/colors/brands/figma

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed480c-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed480c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.