# #ed4107

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed4107`
- RGB: rgb(237, 65, 7)
- HSL: hsl(15, 94%, 48%)
- OKLCH: oklch(0.626 0.215 35.3)
- Relative luminance: 0.218
- Nearest named color: Baptism by Fire (#e6490b, Δ 1.54) — https://brandsweets.com/colors/baptism-by-fire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ed4107

## Tints & shades

- Tints (toward white): #f84f16, #f9622f, #f97448, #fa8761, #fb9a79, #fcad92, #fcbfab, #fdd2c4, #fee5dc, #fff8f5
- Shades (toward black): #da3b07, #c13506, #ad2f05, #942905, #812304, #6d1e03, #541703, #401202, #280b01, #140501

## Harmonies

- Complementary: #07b4ed
- Analogous: #ed0741, #edb407
- Triadic: #07ed41, #4107ed
- Split-complementary: #07edb4, #0741ed
- Tetradic: #41ed07, #07b4ed, #b407ed

## Colors that go with #ed4107

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ed4107 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed4107: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ed4107: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Substack (https://brandsweets.com/colors/brands/substack-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ed4107 in 7 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #ed4107, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ed4107: 4 real palettes, including NASA's brand system and Tide's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ed4107: 17 real palettes, including Postman's brand system and PlanetScale's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Strava (https://brandsweets.com/colors/brands/strava-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ed4107: 8 real palettes, including Replit's brand system and Figma's brand system, as the accent. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma), Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.92:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da3b07 (4.56:1); AA: background → #171717 (4.58:1); AAA: text → #a32d05 (7.16:1)
- On black (#000000): 5.36:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f96939 (7.11:1)

## Brands using this color

- **Replit** — secondary #ec4e02 (Δ 1.982) — https://brandsweets.com/colors/brands/replit

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed4107-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed4107" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.