# #ed3582

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed3582`
- RGB: rgb(237, 53, 130)
- HSL: hsl(335, 84%, 57%)
- OKLCH: oklch(0.635 0.224 1.2)
- Relative luminance: 0.2216
- Nearest named color: Amor (#ee3377, Δ 1.583) — https://brandsweets.com/colors/amor
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ed3582

## Tints & shades

- Tints (toward white): #ef488e, #f15b99, #f26ea5, #f480b1, #f698bf, #f8abcb, #f9bdd6, #fbd0e2, #fde3ee, #fef6f9
- Shades (toward black): #eb1e73, #d81365, #c0115a, #a90f4f, #910d44, #750a37, #5e082c, #460621, #2a0414, #130209

## Harmonies

- Complementary: #35eda1
- Analogous: #ed35de, #ed4535
- Triadic: #82ed35, #3582ed
- Split-complementary: #35ed45, #35deed
- Tetradic: #deed35, #35eda1, #4535ed

## Colors that go with #ed3582

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed3582: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ed3582 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ed3582: 7 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #ed3582 in 6 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Marvel's brand system and Lavender Haze put Midnight Blue beside #ed3582, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Monzo (https://brandsweets.com/colors/brands/monzo-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Diner and Crayon Box put Mustard Yellow beside #ed3582, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lay's (https://brandsweets.com/colors/brands/lays-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/mustard
- **Red** #ff0000 [pool] — Red is paired with #ed3582 in 4 real palettes, including Walgreens's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/red
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ed3582 in 6 real palettes, including Ubisoft's brand system and Roblox's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.87:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e11469 (4.66:1); AA: background → #1a1a1a (4.5:1); AAA: text → #ae0f51 (7.03:1)
- On black (#000000): 5.43:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f2649f (7.1:1)

## Brands using this color

- **Ubisoft** — secondary #e43381 (Δ 1.855) — https://brandsweets.com/colors/brands/ubisoft-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed3582-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed3582" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.