# #ed2a1d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed2a1d`
- RGB: rgb(237, 42, 29)
- HSL: hsl(4, 85%, 52%)
- OKLCH: oklch(0.61 0.229 29.5)
- Relative luminance: 0.1975
- Nearest named color: Arcade Fire (#ee3311, Δ 1.292) — https://brandsweets.com/colors/arcade-fire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ed2a1d

## Tints & shades

- Tints (toward white): #ef4134, #f05247, #f2685f, #f47a71, #f59089, #f7a6a1, #f9b8b4, #fbcecb, #fce0de, #fef6f6
- Shades (toward black): #de2012, #c61c10, #b31a0f, #9c160d, #84130b, #6d0f09, #550c07, #420905, #2a0603, #130302

## Harmonies

- Complementary: #1ddfed
- Analogous: #ed1d77, #ed921d
- Triadic: #1ded2a, #2a1ded
- Split-complementary: #1ded92, #1d77ed
- Tetradic: #77ed1d, #1ddfed, #921ded

## Colors that go with #ed2a1d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed2a1d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ed2a1d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #ed2a1d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ed2a1d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ed2a1d in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #ed2a1d, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ed2a1d: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ed2a1d: 19 real palettes, including ElevenLabs's brand system and Netflix's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e72113 (4.54:1); AA: background → #0f0f0f (4.52:1); AAA: text → #af190e (7.08:1)
- On black (#000000): 4.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f26d63 (7.14:1)

## Brands using this color

- **Pizza Hut** — primary #ee3124 (Δ 0.783) — https://brandsweets.com/colors/brands/pizzahut-com
- **Tinder** — secondary #ec180e (Δ 1.388) — https://brandsweets.com/colors/brands/tinder-com
- **LG** — secondary #ea1917 (Δ 1.565) — https://brandsweets.com/colors/brands/lg-com
- **Doordash** — secondary #eb1700 (Δ 1.647) — https://brandsweets.com/colors/brands/doordash-com
- **Hyundai** — secondary #e63312 (Δ 1.652) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Databricks** — secondary #eb1600 (Δ 1.687) — https://brandsweets.com/colors/brands/databricks-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.752) — https://brandsweets.com/colors/brands/pizzahut-com
- **Walgreens** — secondary #e62600 (Δ 1.857) — https://brandsweets.com/colors/brands/walgreens-com
- **Marvel** — accent #e62429 (Δ 1.918) — https://brandsweets.com/colors/brands/marvel-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed2a1d-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed2a1d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.