# #ed1602

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed1602`
- RGB: rgb(237, 22, 2)
- HSL: hsl(5, 98%, 47%)
- OKLCH: oklch(0.599 0.239 30.1)
- Relative luminance: 0.1858
- Nearest named color: Alarm (#ec0003, Δ 0.909) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ed1602

## Tints & shades

- Tints (toward white): #fd210d, #fd3826, #fd4f3f, #fd6658, #fe8277, #fe9990, #feb0a9, #fec7c2, #ffdfdc, #fff6f5
- Shades (toward black): #d91402, #c01202, #ac1002, #970e02, #830c01, #6a0a01, #560801, #420601, #280400, #140200

## Harmonies

- Complementary: #02daed
- Analogous: #ed0264, #ed8b02
- Triadic: #02ed16, #1602ed
- Split-complementary: #02ed8b, #0264ed
- Tetradic: #64ed02, #02daed, #8b02ed

## Colors that go with #ed1602

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed1602: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ed1602 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #ed1602 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ed1602: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ed1602 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #ed1602, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ed1602: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ed1602: 19 real palettes, including Netflix's brand system and ElevenLabs's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e81602 (4.62:1); AA: background → #050505 (4.58:1); AAA: text → #b11002 (7.13:1)
- On black (#000000): 4.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd6153 (7.01:1)

## Brands using this color

- **Tinder** — secondary #ec180e (Δ 0.352) — https://brandsweets.com/colors/brands/tinder-com
- **Doordash** — secondary #eb1700 (Δ 0.4) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 0.412) — https://brandsweets.com/colors/brands/databricks-com
- **Vercel** — danger #ee0000 (Δ 0.74) — https://brandsweets.com/colors/brands/vercel
- **LG** — secondary #ea1917 (Δ 0.852) — https://brandsweets.com/colors/brands/lg-com
- **native Cybersecurity** — secondary #ec0000 (Δ 0.886) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Twitch** — accent #eb0400 (Δ 0.9) — https://brandsweets.com/colors/brands/twitch-tv
- **Wired** — secondary #eb0000 (Δ 1.014) — https://brandsweets.com/colors/brands/wired-com
- **Gatorade** — secondary #ea0000 (Δ 1.165) — https://brandsweets.com/colors/brands/gatorade-com
- **Walgreens** — secondary #e62600 (Δ 1.515) — https://brandsweets.com/colors/brands/walgreens-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.539) — https://brandsweets.com/colors/brands/pizzahut-com
- **Vodafone** — primary #e60000 (Δ 1.876) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.876) — https://brandsweets.com/colors/brands/vodafone-com
- **Mattel** — secondary #ee0024 (Δ 1.902) — https://brandsweets.com/colors/brands/mattel-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed1602-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed1602" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.