# #ed072a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed072a`
- RGB: rgb(237, 7, 42)
- HSL: hsl(351, 94%, 48%)
- OKLCH: oklch(0.598 0.24 24.8)
- Relative luminance: 0.1832
- Nearest named color: Barberry (#ee1133, Δ 0.792) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ed072a

## Tints & shades

- Tints (toward white): #f81638, #f92f4d, #f94863, #fa6178, #fb798d, #fc92a2, #fcabb7, #fdc4cc, #fedce1, #fff5f7
- Shades (toward black): #da0726, #c10622, #ad051f, #94051a, #810417, #6d0313, #54030f, #40020b, #280107, #140103

## Harmonies

- Complementary: #07edcb
- Analogous: #ed079d, #ed5807
- Triadic: #2aed07, #072aed
- Split-complementary: #07ed58, #079ded
- Tetradic: #9ded07, #07edcb, #5807ed

## Colors that go with #ed072a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed072a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ed072a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ed072a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ed072a in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #ed072a, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ed072a: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ed072a: 18 real palettes, including ElevenLabs's brand system and Costco's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ed072a: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b2061f (7.15:1)
- On black (#000000): 4.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fa6178 (7.05:1)

## Brands using this color

- **Mattel** — secondary #ee0024 (Δ 0.441) — https://brandsweets.com/colors/brands/mattel-com
- **Pringles** — secondary #ea002a (Δ 0.724) — https://brandsweets.com/colors/brands/pringles-com
- **AliExpress** — secondary #ea0934 (Δ 1.059) — https://brandsweets.com/colors/brands/aliexpress-com
- **Formula 1** — accent #e8002d (Δ 1.173) — https://brandsweets.com/colors/brands/formula1-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.248) — https://brandsweets.com/colors/brands/pizzahut-com
- **Pinterest** — accent #e60023 (Δ 1.589) — https://brandsweets.com/colors/brands/pinterest-com
- **LG** — secondary #ea1917 (Δ 1.681) — https://brandsweets.com/colors/brands/lg-com
- **Marvel** — accent #e62429 (Δ 1.75) — https://brandsweets.com/colors/brands/marvel-com
- **ElevenLabs** — primary #f41a2f (Δ 1.847) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.847) — https://brandsweets.com/colors/brands/elevenlabs-io
- **Pinterest** — primary #e40424 (Δ 1.924) — https://brandsweets.com/colors/brands/pinterest-com
- **Vercel** — danger #ee0000 (Δ 1.94) — https://brandsweets.com/colors/brands/vercel
- **Tinder** — secondary #ec180e (Δ 1.943) — https://brandsweets.com/colors/brands/tinder-com
- **KFC** — primary #e4002b (Δ 1.945) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.945) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.945) — https://brandsweets.com/colors/brands/nascar-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.972) — https://brandsweets.com/colors/brands/crowdstrike-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed072a-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed072a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.