# #ed0713

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ed0713`
- RGB: rgb(237, 7, 19)
- HSL: hsl(357, 94%, 48%)
- OKLCH: oklch(0.596 0.242 28.1)
- Relative luminance: 0.182
- Nearest named color: Alarm (#ec0003, Δ 0.558) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ed0713

## Tints & shades

- Tints (toward white): #f81622, #f92f39, #f94851, #fa6168, #fb7980, #fc9297, #fcabaf, #fdc4c7, #fedcde, #fff5f6
- Shades (toward black): #da0711, #c1060f, #ad050e, #94050c, #81040a, #6d0309, #540307, #400205, #280103, #140102

## Harmonies

- Complementary: #07ede2
- Analogous: #ed0786, #ed6f07
- Triadic: #13ed07, #0713ed
- Split-complementary: #07ed6f, #0786ed
- Tetradic: #86ed07, #07ede2, #6f07ed

## Colors that go with #ed0713

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ed0713: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ed0713 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ed0713: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ed0713 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #ed0713, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ed0713: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ed0713: 18 real palettes, including Netflix's brand system and ElevenLabs's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ed0713: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b2060e (7.18:1)
- On black (#000000): 4.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fa666d (7.19:1)

## Brands using this color

- **Vercel** — danger #ee0000 (Δ 0.56) — https://brandsweets.com/colors/brands/vercel
- **native Cybersecurity** — secondary #ec0000 (Δ 0.627) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Twitch** — accent #eb0400 (Δ 0.731) — https://brandsweets.com/colors/brands/twitch-tv
- **Wired** — secondary #eb0000 (Δ 0.748) — https://brandsweets.com/colors/brands/wired-com
- **Tinder** — secondary #ec180e (Δ 0.755) — https://brandsweets.com/colors/brands/tinder-com
- **LG** — secondary #ea1917 (Δ 0.757) — https://brandsweets.com/colors/brands/lg-com
- **Gatorade** — secondary #ea0000 (Δ 0.9) — https://brandsweets.com/colors/brands/gatorade-com
- **Databricks** — secondary #eb1600 (Δ 0.979) — https://brandsweets.com/colors/brands/databricks-com
- **Doordash** — secondary #eb1700 (Δ 1.016) — https://brandsweets.com/colors/brands/doordash-com
- **Mattel** — secondary #ee0024 (Δ 1.06) — https://brandsweets.com/colors/brands/mattel-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.143) — https://brandsweets.com/colors/brands/pizzahut-com
- **Nintendo** — secondary #e60012 (Δ 1.526) — https://brandsweets.com/colors/brands/nintendo-com
- **Netflix** — primary #e50914 (Δ 1.615) — https://brandsweets.com/colors/brands/netflix
- **Vodafone** — primary #e60000 (Δ 1.63) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.63) — https://brandsweets.com/colors/brands/vodafone-com
- **Pringles** — secondary #ea002a (Δ 1.665) — https://brandsweets.com/colors/brands/pringles-com
- **Marvel** — accent #e62429 (Δ 1.802) — https://brandsweets.com/colors/brands/marvel-com
- **Pinterest** — accent #e60023 (Δ 1.811) — https://brandsweets.com/colors/brands/pinterest-com
- **WWE** — secondary #e40707 (Δ 1.898) — https://brandsweets.com/colors/brands/wwe-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ed0713-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ed0713" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.