# #ecf98a

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ecf98a`
- RGB: rgb(236, 249, 138)
- HSL: hsl(67, 90%, 76%)
- OKLCH: oklch(0.949 0.136 114.5)
- Relative luminance: 0.8742
- Nearest named color: Banana (#fffc79, Δ 3.029) — https://brandsweets.com/colors/banana
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/ecf98a

## Tints & shades

- Tints (toward white): #eef994, #effa9e, #f2fbad, #f3fbb6, #f5fcc0, #f6fcca, #f8fdd3, #fafde2, #fcfeec, #fdfef5
- Shades (toward black): #e6f769, #e1f547, #dbf320, #cbe40c, #acc20a, #8ea008, #707e07, #4e5705, #2f3503, #111301

## Harmonies

- Complementary: #988bf9
- Analogous: #f9cf8b, #b5f98b
- Triadic: #8becf9, #f98bec
- Split-complementary: #8bb5f9, #cf8bf9
- Tetradic: #8bf9cf, #988bf9, #f98bb5

## Colors that go with #ecf98a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ecf98a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Bumble's brand system and Snapchat's brand system put Blue beside #ecf98a, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Binance (https://brandsweets.com/colors/brands/binance-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ecf98a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ecf98a in 8 real palettes, including Lay's's brand system and Ferrari's brand system, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ecf98a: 4 real palettes, including JetBrains's brand system and Star Wars's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Red** #ff0000 [pool] — Red is paired with #ecf98a in 4 real palettes, including Heineken's brand system and Paddle's brand system, as the accent. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #ecf98a in 14 real palettes, including Crayon Box and Blossom, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Blossom (https://brandsweets.com/palettes/light#blossom), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 5 real palettes, including Crayon Box and Fresh Juice put Tomato beside #ecf98a, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6c7906 (4.8:1); AA: background → #6b6b6b (4.69:1); AAA: text → #525c05 (7.26:1); AAA: background → #4f4f4f (7.21:1)
- On black (#000000): 18.48:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ecf98a-b8bea2-4e83df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ecf98a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.