# #ecd698

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ecd698`
- RGB: rgb(236, 214, 152)
- HSL: hsl(44, 69%, 76%)
- OKLCH: oklch(0.88 0.083 90.8)
- Relative luminance: 0.6819
- Nearest named color: Beige (#e6daa6, Δ 1.706) — https://brandsweets.com/colors/beige-2
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ecd698

## Tints & shades

- Tints (toward white): #eed9a0, #efdca9, #f2e2b6, #f3e5be, #f5e9c7, #f6ecd0, #f8efd8, #faf5e5, #fcf8ee, #fdfcf6
- Shades (toward black): #e6c979, #e1bd5b, #dbaf39, #cb9e25, #ac8720, #8e6f1a, #705815, #4e3d0e, #2f2509, #110d03

## Harmonies

- Complementary: #98aeec
- Analogous: #ecab98, #d8ec98
- Triadic: #98ecd6, #d698ec
- Split-complementary: #98d8ec, #ab98ec
- Tetradic: #98ecab, #98aeec, #ec98d8

## Colors that go with #ecd698

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ecd698: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ecd698 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/lilac
- **Sky Blue** #87ceeb [harmony, pool: split] — Sky Blue is a split-complement of #ecd698: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Still Water (https://brandsweets.com/palettes/cool#still-water), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/skyblue
- **Brown** #a52a2a [pool] — 4 real palettes, including Woodsmoke and Velvet put Brown beside #ecd698, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ecd698: 4 real palettes, including Coastal and Diner, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Diner (https://brandsweets.com/palettes/vivid#diner), Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ecd698: 7 real palettes, including Bramble and Clay & Linen, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ecd698: 6 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ecd698 in 9 real palettes, including Diner and Wells Fargo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lay's (https://brandsweets.com/colors/brands/lays-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8e6f1a (4.73:1); AA: background → #5e5e5e (4.52:1); AAA: text → #6c5414 (7.2:1); AAA: background → #424242 (7.01:1)
- On black (#000000): 14.64:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **American Eagle** — accent #e9db9e (Δ 1.245) — https://brandsweets.com/colors/brands/ae-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ecd698-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ecd698" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.