# #ecc104

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ecc104`
- RGB: rgb(236, 193, 4)
- HSL: hsl(49, 97%, 47%)
- OKLCH: oklch(0.825 0.168 92.5)
- Relative luminance: 0.5598
- Nearest named color: Amber (#ffbf00, Δ 2.975) — https://brandsweets.com/colors/amber
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ecc104

## Tints & shades

- Tints (toward white): #fbd00e, #fcd527, #fcda40, #fcdf59, #fde477, #fde990, #feeeaa, #fef3c3, #fef8dc, #fffdf5
- Shades (toward black): #d8b103, #bf9c03, #ab8c03, #977b02, #836b02, #695602, #554601, #413601, #282101, #141000

## Harmonies

- Complementary: #042eec
- Analogous: #ec4d04, #a2ec04
- Triadic: #04ecc1, #c104ec
- Split-complementary: #04a2ec, #4d04ec
- Tetradic: #04ec4d, #042eec, #ec04a2

## Colors that go with #ecc104

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ecc104: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Disney (https://brandsweets.com/colors/brands/disney-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #ecc104 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ecc104: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ecc104 in 7 real palettes, including Tabloid and McDonald's's brand system, as the lead colour. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ecc104 in 4 real palettes, including Farmers Market and Miro's brand system, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Miro (https://brandsweets.com/colors/brands/miro-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ecc104: 11 real palettes, including Wikipedia's brand system and Walmart's brand system, as the supporting colour. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ecc104: 6 real palettes, including Google's brand system and Heatwave, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), PostHog (https://brandsweets.com/colors/brands/posthog-com), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Southwest Airlines's brand system and Open House put Midnight Blue beside #ecc104, as the supporting colour. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Open House (https://brandsweets.com/palettes/clean#open-house), FIFA (https://brandsweets.com/colors/brands/fifa-com), American Eagle (https://brandsweets.com/colors/brands/ae-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8d7302 (4.58:1); AA: background → #525252 (4.54:1); AAA: text → #695602 (7.16:1); AAA: background → #363636 (7.02:1)
- On black (#000000): 12.2:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Wikipedia** — accent #f0bc00 (Δ 1.323) — https://brandsweets.com/colors/brands/wikipedia-org

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ecc104-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ecc104" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.