# #ecb018

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ecb018`
- RGB: rgb(236, 176, 24)
- HSL: hsl(43, 85%, 51%)
- OKLCH: oklch(0.792 0.159 83)
- Relative luminance: 0.4895
- Nearest named color: Baklava (#efb435, Δ 1.514) — https://brandsweets.com/colors/baklava
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ecb018

## Tints & shades

- Tints (toward white): #eeb82f, #f0bf42, #f2c75a, #f4cf71, #f5d789, #f7dd9c, #f9e5b4, #fbedcb, #fcf4de, #fefcf6
- Shades (toward black): #d9a112, #c69310, #af810e, #97700c, #84620b, #6d5009, #553f07, #3d2d05, #2a1f03, #130e02

## Harmonies

- Complementary: #1854ec
- Analogous: #ec4618, #beec18
- Triadic: #18ecb0, #b018ec
- Split-complementary: #18beec, #4618ec
- Tetradic: #18ec46, #1854ec, #ec18be

## Colors that go with #ecb018

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ecb018: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #ecb018 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ecb018: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and League of Legends's brand system put Blue beside #ecb018, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ecb018: 4 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Diner (https://brandsweets.com/palettes/vivid#diner), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #ecb018, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #ecb018 in 8 real palettes, including Tequila Sunrise and McDonald's's brand system, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ecb018 in 4 real palettes, including Farmers Market and Undergrowth, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #97700c (4.53:1); AA: background → #4a4a4a (4.55:1); AAA: text → #715409 (7.06:1); AAA: background → #2b2b2b (7.27:1)
- On black (#000000): 10.79:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Neutrogena** — accent #edb600 (Δ 1.682) — https://brandsweets.com/colors/brands/neutrogena-com

## Curated palettes containing it

- **Farmers Market** (warm, friendly, vivid) — #d9480f, #5c7c2f, #f2b134, #fffbf0, #2b1d0e — Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh. — tool: https://brandsweets.com/palettes/new/d9480f-5c7c2f-f2b134-fffbf0-2b1d0e — collection: https://brandsweets.com/palettes/warm
- **Mid-Century** (vintage, retro, warm, muted) — #d9822b, #2f6f73, #e6b33d, #f7efdf, #2b2622 — Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast. — tool: https://brandsweets.com/palettes/new/d9822b-2f6f73-e6b33d-f7efdf-2b2622 — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ecb018-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ecb018" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.