# #eca49c

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#eca49c`
- RGB: rgb(236, 164, 156)
- HSL: hsl(6, 68%, 77%)
- OKLCH: oklch(0.786 0.087 26.3)
- Relative luminance: 0.4678
- Nearest named color: Calabrese (#f4a6a3, Δ 1.678) — https://brandsweets.com/colors/calabrese
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/eca49c

## Tints & shades

- Tints (toward white): #eeaca5, #efb4ae, #f1bcb6, #f3c4bf, #f5d0cc, #f7d8d4, #f8e0dd, #fae7e5, #fcefee, #fdf7f6
- Shades (toward black): #e7897e, #e0695c, #da4e3e, #ce3827, #b03021, #8d261b, #6f1e15, #511610, #2f0d09, #110503

## Harmonies

- Complementary: #9ce4ec
- Analogous: #ec9cbc, #eccc9c
- Triadic: #9ceca4, #a49cec
- Split-complementary: #9ceccc, #9cbcec
- Tetradic: #bcec9c, #9ce4ec, #cc9cec

## Colors that go with #eca49c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #eca49c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #eca49c: 5 real palettes, including Clean Beauty and Estate, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Forest Floor put Champagne beside #eca49c, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #eca49c: 5 real palettes, including Desert Road and Bramble, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #eca49c in 6 real palettes, including Casper Sleep's brand system and Cartier's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #eca49c: 6 real palettes, including Target : Expect More. Pay Less.'s brand system and Victoria's Secret's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Eggplant** #614051 [pool] — Eggplant shows up next to #eca49c in 5 real palettes, including Blush and Bramble, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bramble (https://brandsweets.com/palettes/muted#bramble), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant
- **Dark Turquoise** #00ced1 [harmony: complementary] — Dark Turquoise sits directly opposite #eca49c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkturquoise

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.03:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d73e2d (4.55:1); AA: background → #474747 (4.58:1); AAA: text → #a32c1f (7.15:1); AAA: background → #292929 (7.17:1)
- On black (#000000): 10.36:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Casper Sleep** — secondary #e9a49c (Δ 0.484) — https://brandsweets.com/colors/brands/casper-com

## Curated palettes containing it

- **Nursery** (light, muted, friendly) — #f4a6a0, #a8d8ea, #ffd97d, #fef9f3, #4a3f3a — Pastel coral, sky and butter — soft enough for a newborn brand, with warm brown text instead of harsh black. — tool: https://brandsweets.com/palettes/new/f4a6a0-a8d8ea-ffd97d-fef9f3-4a3f3a — collection: https://brandsweets.com/palettes/light

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/eca49c-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#eca49c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.