# #ec74d6

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec74d6`
- RGB: rgb(236, 116, 214)
- HSL: hsl(311, 76%, 69%)
- OKLCH: oklch(0.73 0.187 334.7)
- Relative luminance: 0.3518
- Nearest named color: orchid (#da70d6, Δ 3.436) — https://brandsweets.com/colors/orchid
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec74d6

## Tints & shades

- Tints (toward white): #ee81da, #f08fde, #f29ce2, #f3aae6, #f5b7ea, #f6c0ec, #f8cef0, #fadbf4, #fce9f8, #fef6fc
- Shades (toward black): #e859ce, #e43ac5, #e01fbd, #c11aa2, #a6178c, #871271, #6c0f5b, #4c0a40, #31072a, #12020f

## Harmonies

- Complementary: #74ec8a
- Analogous: #c674ec, #ec749a
- Triadic: #d6ec74, #74d6ec
- Split-complementary: #9aec74, #74ecc6
- Tetradic: #ecc674, #74ec8a, #749aec

## Colors that go with #ec74d6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #ec74d6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #ec74d6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec74d6: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #ec74d6 in 3 real palettes, including Meadow and Loom's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Loom (https://brandsweets.com/colors/brands/loom-com), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #ec74d6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ec74d6 in two real palettes: Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ec74d6 in Gumroad's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ec74d6: Cobalt Pop, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d31db2 (4.58:1); AA: background → #363636 (4.62:1); AAA: text → #9d1584 (7.31:1); AAA: background → #141414 (7.05:1)
- On black (#000000): 8.04:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec74d6-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec74d6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.