# #ec74c8

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec74c8`
- RGB: rgb(236, 116, 200)
- HSL: hsl(318, 76%, 69%)
- OKLCH: oklch(0.724 0.177 340.1)
- Relative luminance: 0.3449
- Nearest named color: Kisses (#ff66bb, Δ 4.082) — https://brandsweets.com/colors/kisses
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec74c8

## Tints & shades

- Tints (toward white): #ee81cd, #f08fd3, #f29cd8, #f3aadd, #f5b7e3, #f6c0e6, #f8ceeb, #fadbf1, #fce9f6, #fef6fb
- Shades (toward black): #e859bd, #e43ab1, #e01fa6, #c11a8f, #a6177b, #871264, #6c0f50, #4c0a39, #310725, #12020d

## Harmonies

- Complementary: #74ec98
- Analogous: #d474ec, #ec748c
- Triadic: #c8ec74, #74c8ec
- Split-complementary: #8cec74, #74ecd4
- Tetradic: #ecd474, #74ec98, #748cec

## Colors that go with #ec74c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ec74c8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec74c8: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #ec74c8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #ec74c8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ec74c8 in 3 real palettes, including Mercury's brand system and Netlify's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ec74c8 in 3 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Amber** #ffbf00 [pool] — Amber is paired with #ec74c8 in two real palettes: Gumroad's brand system and Beach Hut, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #ec74c8: two real palettes: Auth0's brand system and Beach Hut, as the lead colour. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d71da0 (4.59:1); AA: background → #363636 (4.55:1); AAA: text → #a21678 (7.19:1); AAA: background → #121212 (7.05:1)
- On black (#000000): 7.9:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec74c8-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec74c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.