# #ec74b2

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec74b2`
- RGB: rgb(236, 116, 178)
- HSL: hsl(329, 76%, 69%)
- OKLCH: oklch(0.716 0.163 349.8)
- Relative luminance: 0.3354
- Nearest named color: Dream Setting (#ff77bb, Δ 3.675) — https://brandsweets.com/colors/dream-setting
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec74b2

## Tints & shades

- Tints (toward white): #ee81b9, #f08fc1, #f29cc8, #f3aad0, #f5b7d7, #f6c0dc, #f8cee4, #fadbeb, #fce9f3, #fef6fa
- Shades (toward black): #e859a3, #e43a92, #e01f83, #c11a70, #a61761, #87124e, #6c0f3f, #4c0a2c, #31071d, #12020a

## Harmonies

- Complementary: #74ecae
- Analogous: #ea74ec, #ec7476
- Triadic: #b2ec74, #74b2ec
- Split-complementary: #76ec74, #74ecea
- Tetradic: #ecea74, #74ecae, #7476ec

## Colors that go with #ec74b2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ec74b2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec74b2: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #ec74b2 in 8 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Raycast (https://brandsweets.com/colors/brands/raycast), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #ec74b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ec74b2 in 3 real palettes, including Sentry's brand system and Mercury's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Meadow and Lido put Mustard Yellow beside #ec74b2, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Amber** #ffbf00 [pool] — Amber is paired with #ec74b2 in two real palettes: Beach Hut and Gumroad's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Eggplant** #614051 [pool] — Eggplant shows up next to #ec74b2 in two real palettes: Blush and Golden Hour, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #dc1e80 (4.62:1); AA: background → #333333 (4.64:1); AAA: text → #a61761 (7.2:1); AAA: background → #0f0f0f (7.04:1)
- On black (#000000): 7.71:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Lavender Haze** (playful, cool, light) — #8b5cf6, #c4b5fd, #f472b6, #faf7ff, #2e1f47 — Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible. — tool: https://brandsweets.com/palettes/new/8b5cf6-c4b5fd-f472b6-faf7ff-2e1f47 — collection: https://brandsweets.com/palettes/playful

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec74b2-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec74b2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.