# #ec5504

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec5504`
- RGB: rgb(236, 85, 4)
- HSL: hsl(21, 97%, 47%)
- OKLCH: oklch(0.645 0.199 40.5)
- Relative luminance: 0.2434
- Nearest named color: Baptism by Fire (#e6490b, Δ 2.576) — https://brandsweets.com/colors/baptism-by-fire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec5504

## Tints & shades

- Tints (toward white): #fb610e, #fc7127, #fc8240, #fc9259, #fda677, #fdb790, #fec7aa, #fed7c3, #fee8dc, #fff8f5
- Shades (toward black): #d84e03, #bf4503, #ab3d03, #973602, #832f02, #692602, #551f01, #411801, #280e01, #140700

## Harmonies

- Complementary: #049bec
- Analogous: #ec0426, #ecc904
- Triadic: #04ec55, #5504ec
- Split-complementary: #04ecc9, #0426ec
- Tetradic: #26ec04, #049bec, #c904ec

## Colors that go with #ec5504

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ec5504 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec5504: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #ec5504: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma), Readymag (https://brandsweets.com/colors/brands/readymag-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ec5504 in 8 real palettes, including Ember and Heatwave, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Readymag's brand system put Blue beside #ec5504, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ec5504: 5 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #ec5504 in 8 real palettes, including Pizza Hut's brand system and Walgreens's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ec5504: 16 real palettes, including PlanetScale's brand system and Postman's brand system, as the accent. Seen in: PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Strava (https://brandsweets.com/colors/brands/strava-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ce4a03 (4.56:1); AA: background → #1f1f1f (4.61:1); AAA: text → #9c3802 (7.05:1)
- On black (#000000): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fb6818 (7.1:1)

## Brands using this color

- **Replit** — secondary #ec4e02 (Δ 1.17) — https://brandsweets.com/colors/brands/replit
- **PlanetScale** — primary #f35815 (Δ 1.59) — https://brandsweets.com/colors/brands/planetscale-com
- **PlanetScale** — secondary #f35815 (Δ 1.59) — https://brandsweets.com/colors/brands/planetscale-com
- **Cursor** — primary #f54e00 (Δ 1.815) — https://brandsweets.com/colors/brands/cursor-com
- **Cursor** — secondary #f54e00 (Δ 1.815) — https://brandsweets.com/colors/brands/cursor-com
- **Figma** — primary #f24e1e (Δ 1.93) — https://brandsweets.com/colors/brands/figma
- **Figma** — logoRed #f24e1e (Δ 1.93) — https://brandsweets.com/colors/brands/figma

## Curated palettes containing it

- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec5504-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec5504" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.